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All detergent in new campaign with iconic characters, rolling out new SKUs.
March 30, 2015
By: Christine Esposito
Editor-in-Chief
Sun Products’ All laundry detergent is teaming up with the Peanuts Gang on a multi-year, integrated campaign. The centerpiece of the partnership is a new TV spot with the world’s most famous dirty kid, Pig-Pen, and other members of the Peanuts gang including Charlie Brown, Lucy, Linus and Snoopy – all of whom are portrayed by real kids for the first time ever in a television commercial. “All skews more towards households with kids than any other laundry brand, so our connection with Peanuts i...
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